Eurosender's guide for selling on ASOS

Guide on how to sell on ASOS

ASOS is a global fashion marketplace where people can sell or buy independent clothes brands and vintage collections. It is dedicated to young adults, fashion lovers, people who like to express themselves through clothes. This marketplace is a home of more than 800 boutiques as they call their online stores. It is a great place for aspiring designers and small brands to show their designs to the global audience and start selling on ASOS.

Are you not selling your goods with ASOS? Check the following selling guides:

How to sell on ASOS

Opening an online store on ASOS is simple while selling on ASOS requires certain effort and passion. At the same time, it gives you access to young fashion lovers all over the globe. Here is how to start:

  • Open an account and apply for a boutique. To open a boutique on ASOS you will have to comply with seller’s conditions. So, first, you have to apply to become a boutique seller. ASOS team will study your application and get back to you within 3 working days. If you do not succeed but have the potential, ASOS Seller Support team will advise you on how to get up to scratch for Marketplace.
  • Create a PayPal or Stripe account. Since all payments are managed through a PayPal or Stripe, you will have to create an account. You must have a verified PayPal business account.
  • If you get accepted, the next step will be creating a boutique. Each boutique front is fully editable. You can customize your logo, showcase of items, About Us profile, social networks links, and listings. Each boutique owner also has an assigned Account Manager to help him or her with troubleshooting.
  • List your items. You must have at least 10-15 products listings at all times. You will also have to follow the photography rules of ASOS. This is one of the most demanding topics for selling on ASOS. You can post five images per product, each item has to be caught on a picture of a person wearing it and in natural daylight. Make sure to have a complete and informative product description, a precise sizing chart and price tags.
  • You will need to set up customer service. It’s a must to offer your own customer service which meets or exceeds ASOS’ Boutique Standards Guide of 1 working day reply to a query.


Who can sell on ASOS?

According to ASOS’s rules, you must be a new or independent brand or a vintage collector selling clothing, bags, shoes, accessories or jewellery.


What are the costs of having a boutique on ASOS marketplace?

Having a boutique on ASOS will cost you £20 per month and ASOS also takes 20 % commission of each transaction (10% for clearance products). However, you can qualify for ASOS discount. If you are a student, you can qualify for ASOS student discount. If you are an NUS Extra cardholder, you will receive a 10% discount on seller rates.

Promotion on the Homepage, on the Woman and on the Man Homepages, and hub pages, will cost you £4-6.


What to do after successful selling on ASOS?

Congratulations, your customers have decided to trust your brand and bought your products from your ASOS boutique. As you have put a lot of effort to set up your boutique, now, you must not disappoint them with packaging and delivery. Consider including a nicely written note into the package to give your shipment a little bit of a personal touch.

When it comes to shipping ASOS also has a strict policy. Your shipments must be fast as ASOS’ standards require orders to be shipped within 2 working days following payment. Made-to-order and custom-made products should be shipped within 5 working days.


When shipping from ASOS, you should give your buyer concise and clear shipping information including:

  • When the parcel was posted.
  • A tracking number.
  • Invitation to contact you in case of any problems with receiving an order.


You do not have to worry about shipping from ASOS. At Eurosender, we’ve helped many ASOS sellers to ship their products to their clients. We offer shipping services anywhere in Europe and since we know that shipping can put a strain on any sole owner or business budgets, we have created a platform that automatically selects the best available offer for your shipping route.

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Want to enjoy discounted prices for ASOS shipping?

If you are a business registered in Europe, simply create a free account on our platform and make Eurosender your daily ASOS shipping platform. To make it even cheaper, we offer our registered business customers a payment method that brings them discounts for every booking – user credits.

Create a free account


How long it takes for your product to arrive at your customers?

This depends on the country of pick-up and delivery. On average, the estimated delivery time is between 2-5 days for any destination in Europe. Domestic deliveries might take even less.

Shipping doesn’t need to be complicated or expensive. We can help with your deliveries and find the best shipping option for your needs. In our extensive guides, you can get tips on packing and shipping. You can check how it all works here or get a free instant quote.

For successful selling on ASOS follow these tips too:
  • Invest your time and money in great pictures. Since shoppers are inspired by nice pics, hire a model and professional photographer if needed. Keep in mind that black and white images and catwalk shoots are not allowed. Do not use too much editing and stark lighting, flat shots, pack shots or mannequin shots or images which don’t make it clear what you are selling. Following the rules will help you build your brand identity and put your products in the spotlight. Check also ASOS’ photography guide.
  • Words can be as important as images. The title will help your future customers to find your product online. And you can help them to get the better filling about your designs with good descriptions, including materials, size, washing tips, condition etc.
  • Have at least 10 items in your boutique and keep it replenished and refreshed with new listings, which can also grow your repeat orders business.
  • Link your storefront to your social channels to market your boutique. You can also have your own marketplace blog. It’s great for engaging and inspiring customers while telling them more about your designs.


What is forbidden to sell on ASOS?

The marketplace is cruelty-free, so it doesn’t permit the use of fur or endangered animal skin in the products selling on ASOS. This also means that they do not allow vintage furs, new furs, or exotic skins. They also have a zero-tolerance policy towards the buying and selling of counterfeit goods.


Eurosender is proud of trying to protect young designers and creators. Therefore, we include for standard shipments, a basic insurance with coverage up to 200€. However, please have in mind that clothes and footwear are insured always the same way, even if they are by design or tailor-made. As for accessories and jewellery, they might be considered valuable goods which puts them on the list of restricted items from most couriers.

For all these reasons, it is even more important that you pay extra attention to our packing tips when shipping your orders to your customers.

Should you have any questions about how can our services help you sell your items on ASOS, don’t hesitate to contact us. Our Customer Support agents speak over 15 languages and they will be more than happy to help you set up an account or give you any information you may be missing.

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